Tuesday, 8 September 2015

WhatsApp Crosses 900 Million Monthly Active Users

The company’s co-founder and CEO Jan Koum announced that WhatsApp has recently reached the milestone of 900 million Monthly Active Users (MAUs), and it still has no plan for how to monetize such a huge user base. When Facebook CEO Mark Zuckerberg talked about his plans for WhatsApp back in February 2014, he said money was not the focus, but growth.

last year, the messaging app has been on a streak when it comes to its monthly active users (MAUs).

And it’s not the only achievement that WhatsApp can boast with. In a recent report by App Annie, the messaging service ranked in the top 10 most downloaded iOS apps, right after Facebook’s main app, Facebook Messenger and Facebook-owned Instagram.

While Facebook’s plans with WhatsApp are to keep it simply a messaging service, that’s not the case for Facebook Messenger. Ever since it became a standalone app late 2011, the app also became a central focus of development for the tech company.

In 2014, Facebook completely removed the option of chatting from the main app and forced its mobile users to download the separate app. This year, the process of growing Messenger into its own platform has continued, with more and more options and features rolled out with each update.

Via: [Mirror Daily]

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